Company Profile® - Canadian Mortgages & Loans Online

Mission Statement:

To Provide Convenient Access to Mortgages, Loans & Alternative Financial Services with
Efficiency, Respect, & Integrity.


The website® was originally published in early 2004 but, even before branching out online, our team has been serving Canadians since 1999.® is a Registered Trade Mark of 2087397 Ontario Inc.


From our headquarters is in Stratford, Ontario, home of the Shakespearean Festival, our team connects clients right across Canada with residential or commercial mortgages and loans.


At® we believe in a few binding principles.  The complete legal version of our Privacy Policy is available here but here's the non-legalese version:

  1. We won't sell or give away any information that we collect to a non related third party.
  2. We won't spam or bury you in unwanted communication.
  3. If you don't want to hear from us again, tell us and you won't.
  4. Every time you submit information online, we encrypt the data transfer so that it is secured by SSL Encryption. Every time.
  5. This data security is certified by a Thawte Security Certificate.
  6. This site is tested and certified daily by TrustGuard.
  7. Once your information is sent to us it is not stored online or anywhere that is accessible on the internet.
  8. We abide by the Personal Information Protection and Electronic Documents Act and do not store information for longer than necessary.
  9. Information collected is only used for its intended purpose and is only forwarded to potential lenders or suppliers as necessary for approval.
  10. This website, nor any of its content, is designed or implemented to attract children under the age of 18 and we do not knowingly solicit or collect information from minors.

Mortgage Brokerage & Mortgage Agents

Mortgage Agents profiled on« are licensed with Verico The Mortgage Wellness Group license number #11970 of the Financial Services Commission of Ontario.

If your mortgage application is for an area in which our agents are  not licensed to broker mortgages (currently licensed in Ontario & Alberta) your application with be forwarded to a registered mortgage broker in that province.

Best Rate Guarantee

We guarantee that we will search for and secure the Best Rate  that we can find for our clients from our network of lenders.  From experience we have found that the 'Best Rate' isn't always the 'Best Deal' for the client.

In those circumstances we will provide a quote for the best rate available and point out any alternative solutions available so that the client can make an educated decision for their own best interest.


We believe in full disclosure to the client, to the potential lender and to anyone involved in the lending transaction that has a right to know of any information that could be considered 'detrimental' to the approval process. 

We believe in honest and up front communication with our clients as well as our lenders and expect the same in return.  Approvals are based on the merits of the transaction and not 'fudged paperwork'.  These days lenders will listen to the true scenario, so stories aren't necessary.

Purpose® provides convenient online access to information about mortgage and loan products, credit information and advice, alternative financial services such as payday loans and cash advances.

With this online portal our team is able to serve clients 24 hours a day, 7 days a week, on their schedule, when its convenient for them, yet still provide customized one on one solutions by phone, fax or email.


We will provide unbiased information to help you make the best financial decision for you and your family.  Any information or recommendations provided will be based on good training, sound judgement and the client's best interest regardless of the benefit to our team,®


All mortgage professionals, employees, affiliates or agents profiled on« must be currently licensed and agree to abide by the Canadian Association of Accredited Mortgage Professionals Code of Ethics.

Accredited Mortgage Professionals

All mortgage professionals are CAAMP members and are required to be CAAMP Accredited Mortgage Professionals or must be in the process of becoming certified AMP's within the next 2 years.

Contact Us

We provide several ways to communicate with us.  Here they are:

To Contact® By telephone:
Toll Free: 1-866-592-0516
By mail:®
356 Ontario St., Suite 321
Stratford, Ontario N5A 7X6
By fax:
Toll Free: 1-866-407-5702
By email:
Rachelle @

By secure online form:Opens An Encrypted Message Window